With base specialties in campaign and project management, advertorial production, corporate communications, and event coordination, along with a passion for brand strategy, I strive to make the most impact wherever I tread. Here are some of my most recent projects.

WORK PROJECTS

FlightHub - Where Travel Finds You, Holiday Campaign

[Where Travel Finds You Official Video]

  • Led strategic direction, ensuring the campaign authentically reflected immigrant experiences during the holidays

  • Oversaw the commissioning of a national survey (2,005 respondents) to uncover key challenges immigrants face, shaping the campaign narrative

  • Spearheaded the development of a 4-minute mini-documentary featuring real stories of resilience, connection, and travel

  • Managed messaging across multiple touchpoints—social media, website, email marketing, banner ads, and press

  • Led the rollout across Instagram, Facebook, X, LinkedIn, TikTok, and YouTube, leveraging short-form videos, carousels, and paid ads

  • Oversaw the creation of an interactive campaign page, driving engagement through a meaningful contest

  • Led bilingual press release distribution (English & French) across Canada, securing coverage in lifestyle, travel, and multicultural media (including earned articles in Financial Post, Campaign Canada, and CityBiz)

  • Monitored engagement metrics, optimizing reach and impact through data-driven adjustments

FlightHub - Mila Campaign

[Mila Official Video]

[Mila Teaser Video]

  • Supported the creation of a CGI and VFX-enhanced campaign video that blended AI-powered efficiency with human-like interactions

  • Primary support on day of shoot, including model scouting and booking, staging, set and prop design

  • Assisted in developing the multi-channel rollout, ensuring Mila’s introduction effectively positioned FlightHub’s AI-driven customer service

  • Helped execute a phased release strategy, building anticipation with teaser content before launching across FlightHub’s digital platforms

  • Led bilingual press release distribution (English & French) across Canada, securing coverage in lifestyle, travel, and multicultural media (including earned articles in HRD Canada, Pax Nouvelles, and Travel Industry Today)

  • Assisted in coordinating the Mila-inspired art installation with S16 Gallery, extending the campaign beyond digital media with an art piece at the FlightHub office

  • Helped position Mila as an innovative AI assistant, differentiating FlightHub’s automation strategy in the travel space

FlightHub - Passport to Dreams Campaign

[Passport to Dreams Official Video]

  • Established filming schedule, scouted locations and collaborators, coordinated with various local stakeholders (including videographer, influencer, hotel, restaurant, sailing company), acquired props

  • Assisted direction and production on 3-day long shoot, across 8+ locations, featuring 5+ experiences to make children’s dreams come true

  • Supported with final video editing and review

  • Drafted and deployed press release, created copy and supported design for landing page

  • Planned and published social media launch across all platforms

  • Created and sent out personalized thank you letters to all contributors

FlightHub - “Unveiled” Lists

  • Provided primary support for all campaign activities, ensuring a cohesive rollout across digital and internal channels

  • Assisted in shaping the narrative around booking trends, generational travel preferences, and shifting destination popularity

  • Contributed to the creation and refinement of the Unveiled landing page, ensuring clear messaging and engaging visuals

  • Helped develop key messaging and facilitated press release deployment + media outreach to maximize coverage and industry visibility

  • Managed logistics for the internal launch event, including catering, event setup, and breakdown

  • Served as the MC for the internal launch event, guiding the experience and maintaining audience engagement

  • Organized and executed a custom trivia experience, reinforcing key insights from the Unveiled campaign in an interactive format

  • Helped position FlightHub as a data-driven leader in travel insights by transforming raw booking data into compelling, digestible trends

FlightHub - The Essence of Travel

[The Essence of Travel - Official Video]

  • Primary support in the creation of FlightHub’s first ever official brand video

  • Managed relationship with videographer to discuss creative ideation, expectations, and filming

  • Created and streamlined detailed filming schedule, including 10 different site locations

  • Assistant direction and production on shooting day, along with set and prop staging

  • Supported with final video editing and review

FlightHub - FLIP Ad Campaign

[FLIP - Official Video Ad Campaign]

  • Supported with video ideation, filming schedule, booking location and model casting

  • Assistant direction and production on shooting day, along with set and prop staging

  • Supported with final video editing and review

  • Planned and published social media launch across all platforms

Flygreen - Official Company Video

[Flygreen Official Brand Video]

  • Primary support in the creation of Flygreen’s first ever content assets

  • Established tight filming schedule (3 hours total for both photo + video], coordinated with various stakeholders (hangar staff, videographer, photographer, makeup artist, styling team], acquired props and coordinated wardrobes, booked and casted models

  • Assisted direction and production on day of shoot, flew from Montreal to Toronto and was responsible for booking flights for entire team / crew

  • Supported with final video and photo editing and review

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Momentum Ventures - Official Company Video

[Momentum Ventures - Official Company Video]

  • Primary support in the creation of Momentum Ventures’ first ever content assets

  • Connected with photographer and videographer to discuss creative ideation, expectations, and filming schedule

  • Chose and staged employees in office and coordinated set up of various props and scenes

  • Assisted direction and production on day of shoot

  • Supported with final video and photo editing and review

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justfly.com - Where Signs Point the Way Video Ad

[Where Signs Point the Way Video Ad]

  • Supported with video ideation and concept, outlined filming schedule, scouted various location and casted model

  • Assistant direction and production on shooting day, along with set and prop staging

  • Supported with final video editing and review

  • First official brand video for justfly.com

SAP Labs Canada Quarterly Digest Redesign

[SAP Labs Global Network Design Presentation Slide Deck]

  • Published and sent to 3200+ employees

  • Revitalized SAP Canada branding and improved user experience

  • Created in-depth timeline and process document

  • Redesigned newsletter, curated content, wrote blurbs, and created graphics

  • Coordinated French translation

  • Utilized analytics tool for various statistics, including open rates, skim versus read rates, and link clicks

  • Delivered design presentation to the SAP Global Labs Network (community of 100+ communications professionals worldwide)

Internal SAP Employee Newsletters

  • Curated content, wrote blurbs, created graphics, coordinated consistent publication

  • Your Montreal Report

    • Published biweekly to 1200+ employees in French and English

    • 95+ editions published

  • SAP iXp Newsletters

    • Published monthly to a community of 300+ interns Canada-wide

    • 15+ editions published

Traffic Tech Executive Communications

  • Experience in copywriting as the internal and external voice for executive leadership (including the Chief Executive Officer and Chief Operating Officer) for a global, company-wide audience (2000+ employees, 27000+ LinkedIn audience)

  • Specialized in corporate change management and acquisition communications

SAP Labs Canada 2022 d-kom

  • Communications and Events Lead

  • Coordinated registration, set-up and promotional communications (invitations, reminders, digital signage) for 35 virtual, hybrid, and in-person sessions across the nation, along with two keynotes by top executives

  • Responsible for post-event thank you emails, recap, and executive LinkedIn posts

Lloyd Adams [SAP North America President] Montreal In-Person Visit & Coffee Corner

[External Thank You Recap Collage]

  • Communications Lead from end-to-end

  • 400+ in-person attendees

  • Created run of show, tour, and Coffee Corner event scripts

  • Designed and delivered sitewide invitation, digital signage, welcome video, and material props for day-of-event

  • Responsible for post-event thank you email, recap, and executive LinkedIn posts

SAP Canada First Ever Hybrid All Hands Meeting

[Q1 2022 All Hands Slide Deck]

  • Communications Lead

  • Audience of 3200+ employees, in-person and virtual Zoom webinar attendance

  • Created run of show, script, and slide deck

  • Managed event promotion and sitewide invitation send-out

  • Responsible for post-event recap and thank you notes

2021 #SAPCanadaCares Program

  • Managed major budget on behalf of team

  • Worked directly and established relationship with supplier vendor

  • Coordinated timeline for promotional materials and care package sendout for 3200+ employees Canada-wide

  • First point of contact for recipients - mitigated issues with delivery and outlying questions/concerns regarding program